Virtual reality (VR) is hot now, but it is still waiting for a breakthrough. This is a big challenge for developers who are doing this. At the GamesBeat 2016 conference in Parosford Ranch, California, James Iliff of virtual reality startup Survios, Tom Sanocki of Limitless, and Adam of Three One Zero - Adam Orth says they want to make sure that VR doesn't turn into a next-generation 3D TV. VR needs to identify itself as an orthodox medium, not a temporary trend. Analysts predict that by 2020 VR will generate $40 billion in revenue. However, it seems that those VR companies still have a long way to go. Three VR devices will compete for the market: Oculus Rift, HTC Vive and PlayStaTIon VR. Oculus Rift and HTC Vive are now available, but PlayStaTIon VR will not be available until October 13 this year. Aos believes that PlayStaTIon VR may have great advantages in terms of games. However, he also said that it is not just games that VR makes him excited. "I think Oculus may be getting farther and farther away from the game, because there are no killer AR/VR games yet." Oss said, "Oculus may appear in the photo sharing app Instagram or a similar social network." Since Oculus is part of the social network Facebook, its advantages may be reflected in social applications. "What exactly is entertainment?" Oss asked. He pointed out that something like Instagram is entertainment because it is social and artistic. He said that an experience like this can attract everyone. VR is still waiting for the first breakthrough popular app, waiting for something that it will accept for the majority of users. VR needs a revolutionary moment that requires some experience or product that will inspire mainstream users' interests and capture the eye of the world, just like the popular popular game Pokémon Go. "We need to master this magical magic," said Sanotsky. He described his first iPhone, and for him, it was a revolutionary experience. VR needs to bring the same experience to users. "The VR is amazing," Illi said. "It frees human innate desires and allows players to play games in new ways that traditional games can't." VR is a new start, not a new arena in the gaming industry. “For the first time in history, we can use a variety of media to capture inspiration,†said Satowski. VR as a medium does not require interaction, so it can draw on the ideas of movies, games or concerts. The challenge now is to find out which experience can resonate with the audience. "VR is still not profitable now," Oss said. He also pointed out that this does not matter because his company believes in the future of VR. Maybe one day, VR companies can make a profit by pursuing original ideas. But now, many people still need to wait for the rest of the world to be as excited about the platform as developers.
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